Website refresh & ongoing care
I take sites that have gone quiet for a few years and rebuild them into something clean, fast, and current. Then I keep them that way with a handful of updates each year. One person, direct line, scope agreed before anything starts.
Selected work
Medical spa · Bannockburn, IL
Full-bleed photography, a clear path to scheduling, and service pages that hold up under long treatment copy. Built to look composed on a phone, where most of the bookings come from.
Wellness practice
A calm, image-led site for a practice that publishes often. New articles, photos, and testimonials drop in without touching a line of code, which is exactly what quarterly upkeep should feel like.
Restaurant · Woodbourne, NY
Editorial typography over food photography, live open and closed hours, and ordering one tap away. The bolder end of what a refresh can look like when a brand has room to move.
The refresh
Not a redesign for its own sake. These are the things that make an older site feel older than the business it represents.
Type, spacing, and layout brought up to date. Your brand stays, the dated shell around it does not.
Every page redrawn for a small screen rather than squeezed into one.
Compressed imagery and no plugin bloat. Faster pages rank better and lose fewer visitors.
Old staff, dead links, wrong hours, expired offers. I sweep the whole site and fix what is stale.
Titles, descriptions, alt text, sitemap, and structured data so search engines read the site correctly.
HTTPS, current dependencies, working forms, and a backup so a bad update is never a crisis.
Pricing
Two starting points below. The real number depends on how many pages you have and what you actually need, and I would rather shape it around that than sell you a package.
One time
Design, mobile rebuild, speed and search pass, content cleanup, revisions, and 30 days of fixes after launch.
Ongoing
Four update rounds a year. Photos, your written articles, staff and service changes, backups, patches, and a link check.
Both are starting points, not a menu. Send me your site and I will come back with one flat number for the refresh and a cadence for the upkeep that matches how often you actually have something to post. Fewer updates costs less. No contract, and you can stop the ongoing work whenever you want.
Process
I go through your current site and send a short written list of what is dated, broken, slow, or missing. Free, and yours to keep either way.
You see the new homepage before anything else is built. We settle the look there, which makes the rest go quickly.
Every page goes up on a private preview link. You click through the real thing, not a picture of it, and send notes.
We go live, normally with no downtime. After that you email me photos or articles and I post them within the week.
Next step
No call required and nothing to sign. I will look at your current site and reply with what I would change, what it costs, and how long it takes.
nudman.yonatan@gmail.com